Kidtopia is a thoughtfully designed indoor play space and café that inspires creativity and fun for kids while offering a relaxing environment for parents. The objective for Kidtopia's brand strategy was to create a playful yet sophisticated identity that appeals to both children and parents. By blending creativity with modern aesthetics, the strategy aimed to establish Kidtopia as a premier indoor play space and café, where fun, community, and relaxation coexist seamlessly. We initially started with their Brand Identity, Brand Strategy and Creative Direction, ensuring a cohesive experience that extends from their logo and brand collateral to their beautifully curated interiors.